Check out this fun and festive concept for the clothing and accessory sales Christmas marketing campaign: wintertime graphics and graphic design.
The holiday shopping season is a flurry of activity, party mode, love, and caring feelings. We're ready to join the festive spirit of the winter holidays with our latest creative project. Please check out this bold and captivating graphic design concept for a marketing campaign aimed at driving huge sales of clothing and access
We have previously demonstrated the application of this design methodology for the Black Friday campaign design; this time, we extended it uniformly for the Christmas Fair campaign. Creating a collection of graphic elements that may be used for both offline and online promotional purposes was the main objective. Because the project scope echoed the visual identity established for the previous campaign, it required consideration from the perspectives of illustration approach, graphic design, web design, and advertising products.
Rough elements and striking colour combinations characterise the lively and lively illustration style that serves as the foundation for the design approach. Since the target audience for the campaign is young adults, the creative approach is bold and contemporary, utilising vivid colours, eye-catching details, and humorous characters.
By blending voluminous all caps text for text elements and bold sans-serif typeface with fluffy, cartoonish letters, the typographic contrast also contributes its two cents to the concept. In order to create a strong visual association with the kind of provided goods on sale, the images often include a selection of outfits, shoes, and accessories.
Based on that, the designer produced a system of drawings and visuals that could be used for the campaign on landing pages or sections of websites, and could also be readily converted into other types of advertising materials like stickers and posters. Take a look at them down below.
Practical Reading
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The Essential Components of a Web Page
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