Process of designing the logo for any brande, a firm offering a range of landscaping and tree care services, in one of earlier case studies.
thorough, on this narrative by revealing the next steps in applying the logo and the creative approach selected for the collection of branded products that represent the brand's overall corporate identity.
Process
The combination mark, which effectively exhibited the mascot and brand name letters in simple, readable forms, was chosen as the final logo design, the case study illustrates. The selected concept maintained a green and natural backdrop vibe, as well as a colour scheme related to the services being given.
Based on this stylistic approach, the designer created multiple versions using the same colour scheme, font, mascot, and overall visual sense to create a unified and harmonious corporate style that is displayed through various visual elements on branded products. Three primary visual components underpinned the uniformity of the performance for each of them: the company's name displayed in letters, the mascot featuring a charming hummingbird, and green leaves that are quickly connected to plants and trees.
Corporate Card
A business card was the first thing to be added to the collection. It makes sense: in today's world, business cards are an essential tool for professional branding and communication, particularly in the services industry, rather than just a passing fad. It truly is an expression of respect for the client. Therefore, it should be readable and visually.
Automobile logos
Corporate vehicle branding Considering that the company employs multiple alternatives for cars that frequently travel long distances for business, it would be absurd to ignore such a powerful promotional tool. Thus, the designer experimented with numerous arrangements of the eye-catching and fashionable branding components in a harmonious way for various car types.
Exchange of Letters
New Company's corporate identity also needed to address digital and physical correspondence. For physical letters, this field developed letterheads and envelopes.
Designing banners for an indoor trade exhibition
It goes without saying that branding encompasses more than just a logo and brand name. It also refers to the overall aesthetic of all visual elements associated with the company, including images used for blogs and websites, banners of all types, posters, and more. Making the banner for an indoor trade event was one of the design responsibilities. In order to add originality to the tagline content and establish strong emotional links with the company, the designer designed a unique hand-made design for it.
Corporate T-shirts presented the designer with yet another challenge because they may serve as an attractive and organic means of disseminating information while also raising brand awareness and recognition. Once more, the designer used a light background as the foundation, offering a bright and adaptable option for a quick and unambiguous brand presentation. To ensure that they could be utilised for a range of occasions in advertising campaigns and regular brand presentation, additional variations with distinct colour schemes and visual element positioning were provided to the collection.
The clients received brand guidelines outlining every component of the created solution and incorrect logo variations that can damage the impression of the brand image based on all of the design options.
This case study on the comprehensive design of a corporate identity serves as further evidence that effective, educational, and visually appealing branding can be greatly aided by the combination of user and market research, careful consideration of the needs of the consumer, and creative inspiration.
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