NOBGFX logo history is a case study in logo design. logo and lettering design challenges include a lot of sketches and photos to demonstrate the entire production process.
Designing a logo that will be memorable and quickly recognisable is a difficult task. We have previously provided you with a detailed account of the entire logo creation process in one of our case studies.
This case study will be a little different from the others since we will be sharing our work. So let's travel back in time to the Nobgfx logo's inception.
The primary goal of Sergey Valiukh and Valentyn Khenkin's initial lettering version of this crucial branding component, the logo, was to make the studio name instantly recognisable and memorable. It was completed in accordance with the prevailing trends at the time, when skeuomorphism was extensively used. Each of the studio name's letters was isolated from the others and has a unique graphic solution. As a result, they all adhered to the same style while also treating each letter as a distinct visual element that retained all of its original characteristics. Following the step of drawing and processing the result in Adobe Illustrator, two versions were created: the colourful one, which employed a range of colours, and the black-and-white one, which focused mostly on the distinctive form of the letters. In the coloured version, each letter was distinguished from the others by having a distinctive backdrop colour.
But the times were changing, the design team was growing more powerful, and the pace of change in design trends was accelerating. The designers made the decision to produce a new version of the studio's name that would include both the mascot and letters when it became well-known.
Following a brief brainstorming session, the designers decided that the mascot portion of the logo should be rounded, while the typography should be rigid and geometric. And that's when the search the competition's research and considered current design trends.
Thus, in the initial iterations of the drawings, the designer endeavoured to devise a multitude of alternative interpretations to ascertain the overarching idea.
It contains solutions that are stylistically distinct, as you can see from the picture of sketches displayed above. One option was to display the attempt (upper left corner) to blend the dog image with the studio name's initial image. Then there were variations.
In addition, the lettermark that was designed to be used with the logo had to be strong, geometric, and simple to read at all sizes.
The logo effectively, and because it was straightforward and uncomplicated, it fit with whatever scenario that it was intended for. The nobgfx primarily employed a monochromatic version of the logo, permitting colouring only in extremely rare circumstances where it was required.
This time, the lettering needed to be figured out first. This intricate task fell to NOBGFX'S designer Dizza mark, who has prior experience designing lettermarks for logos. The staff stopped working on a completely different version than the one before. This time, the lettering was rounded and fluid, with elegant transitions between each character to create a single, cohesive composition. Following approval of the overall idea and design, the writing was examined in a variety of hues, font sizes, and resolutions to ensure legibility in any situation.
Practical Reading
How to make a Corporate Identity through Design?
Comments