View several visual online content categories, together with a plethora of UI examples and recommendations, to gain an understanding of how to create visually appealing and user-friendly web designs.
We couldn't agree more: without content, design is merely a sophisticated outer layer. Arguments about which is more crucial—content or design—should be avoided as both are necessary for each other to function properly. We would like you to examine five fundamental categories of visual material that visitors encounter on most websites on a daily basis and weigh the advantages of each.
Web Content: What Is It?
Everything that appears on a website and contributes to the user experience is referred to as web content. On a website, that is what users can read, hear, see, watch, and interact with. Consequently, the primary categories of online content are:
Pictures aren't just for aesthetics; they also help to improve usability in user experience design. Since most online users are visual learners, they process images more quickly than text. Thus, layout elements that are viewed and scanned initially are frequently images. Additionally, they convey not just a message but also a certain aesthetic and are both educational and emotionally engaging. Additionally, the inclusion of graphics on web pages improves the SEO ranking of websites.
Logo
A brand's emblem is one of its most important components. It is, thus, a readily apparent visual component of the majority of websites that showcase businesses, brands, services, communities, and organisations. These days, original logos are frequently seen on websites hosting portfolios and personal blogs.
Pictures
The capacity of images to make the virtual world of physical objects and living people more tangible to users is by far their greatest asset. Since photos have been a part of human reality for many years—much longer than the invention of the Internet—we are accustomed to seeing this type of visual content close to home. Furthermore, a lot of individuals actually employ photography in their daily lives thanks to all those gadgets that allow us to snap images in an instant; so, when it's utilised on a website, it creates powerful associations and connections.
Additionally, photography is a form of art. You can use them to adjust the online user interface's realistic and aesthetically pleasing proportions. You may maintain the appropriate tone while building the required emotional backdrop and making it appealing to your target audience. This is one of the justifications for using images to enhance blog posts and media website content.
Where can designers find images to use? There are various methods:
free stock photos: You can use the images that communities or teams share at no cost to you. It is the least expensive alternative, but you have to be prepared for the possibility that others will follow suit, so carefully consider how to keep your design unique in these circumstances.
It follows that the method you use will rely on the particular project, its objectives, and its financial constraints.
Photographers from all around the world share their images on Unsplash for free. There are no junk photos there because they are carefully curated.
Pixabay: an enormous collection of free images that includes vector graphics and illustrations in addition to photos.
Using pictures as a backdrop image has become a common design trend in the last two years. The screens are visually and emotionally engaging thanks to this technique. Additionally, it reinforces the impression of the coherence among all the design components. However, it necessitates paying close attention to the contrast and legibility of each element, which might be more difficult to accomplish in the case of a monochrome background.
That is the homepage for a conference on the experiences of digital artists and illustrators. The animated custom illustration adds a catchy and unique element to the web design.
- Theme images
- characters communicating with users
- blog article images
- stickers
- infographics
- marketing stuff and advertising banners
- visual markers of content categories.
This is an example of an idea for a designer's portfolio website, with a focus on projects including celebrities, entertainment, music, and film production. The bespoke hero illustration and dark background together create a more intense visual effect that evokes the feel of a concert stage.
The Reasons: Why Your Web Content Should Include Images?
Here are some compelling facts:
- According to study published by Wayback Machine, humans can comprehend visuals 57,000 times faster than they can comprehend words.
- Even if crucial information was learned through text perception, the brain frequently stores it as visual pictures.
- While the text heavily depends on the readability of the background and surrounding elements, photographs are less susceptible to these factors
- When users from different nations use an app or website, the interface's graphics can make it more universal.
- SEO experts claim that when photos are used carefully and optimally, they improve search engine rankings and increase organic traffic to the website.
- For people who naturally struggle with text recognition, such as dyslexics or non-reading preschoolers, visuals stretch their perception boundaries.
Practical Reading
How to make a Corporate Identity through Design?
How to become a graphic designer?
Comments