New edition answers real-world design issues. This time, it focuses on the role of branding aspects in UI design and how they can assist one another.
our blog will focus on the role of some visual branding aspects in producing efficient and high-quality user interface design. which you are always welcome to read and where we are eager to share our ideas, knowledge, and experience.
Why is branding important in the user interface?
So, in general, branding is a combination of marketing and psychological tactics and actions aimed at promoting a product, service, persona, and so on, beginning with the creation of a brand.
In this example, a brand refers to a type of image generated by a set of identifying traits that promote awareness and recognizability of the product or service on the market. This image can be formed in a variety of ways, including visual, verbal, and touchable.
In terms of graphic design assets, branding may be achieved using a series of visual elements, the most commonly used of which are:
– logo
about branding in UI design, branding is apparently defined as a set of visual elements that define the brand style that may be implemented in interfaces such as logos, typography, brand colours, and so on. All of them work together to create a potent instrument for increasing the product's visual recognizability and style. Based on target audience analysis and marketing/customer research, branding plays an important role in product promotion because visual perception is considerably faster and easier for most people than reading text and much more memorable than listening to speech.
we can confidently state that branding IS essential in the user interface, especially if you want to use the interface as an additional flow of user attraction as well as a way to increase brand awareness. If you take the time to do proper marketing and user research, define your target audience, analyse competition, and have branding elements, first and foremost, a logo, created by a professional designer before beginning the UI design process, your product will immediately become more recognisable and easier to identify.
The explanation is simple: UI designers working on the interface's colour palette, shapes, kinds and fonts, graphics, and icons will examine design solutions that are appropriate and correlate to the product's overall branding concept, allowing them to mutually support one other. It creates a more natural and harmonious sense for the brand in general, as well as the specific interface as an integral component of that brand.
To provide you with practical examples and real-world experience, Working on branding style and then UI solutions for e-commerce and mobile applications, studio designers realised how important strong mutual support between branding and general interface design is for the product and its future promotion. Practice proved that this method was entirely correct. Please follow the links below to view the design process's details and graphics:
Both studies demonstrated that in brand positioning and promotion, employing the concept of strong corporate style and consistently using branding elements such as logos, writing, and illustrations was an effective strategy. It's crucial to remember that an application's or website's user interface is more than simply a static or moving image; it's a space for active engagement. Interaction with the product via the interface significantly increases the memorability potential of brand aspects as well as the overall style concept.
On the basis of everything said above, another essential question to consider is if it is possible to construct an efficient UI design without first designing specific branding aspects. The response is clearly positive. Yes, it is feasible, and there are many examples. However, without branding components, UI will not be as successful in improving brand recognition. These two distinct methods of acquiring and engaging customers will function independently, rather than in tandem.
However, if the UI is truly fantastic and the product is useful, there may be a reversal process in which the UI becomes the strongest part of branding as a result of its popularity, determining all subsequent branding design ideas. For example, if a business has a restricted budget, clients may be unable to buy both branding and UI design for a product at the same time. Certainly, they will begin with UI design, and the overall style notion will be developed throughout the interface building process, rather than depending on earlier branding and promotion selections. If a product becomes popular because it is useful, usable, and well-designed, and its owners later decide to create specific graphic assets for branding, it is highly likely that this type of solution will be based on already existing UI graphics as long as they represent the product and serve as the foundation for brand awareness and image.
In some circumstances, common branding features such as a logo, corporate colours, fonts, and so on deviate completely from the product's UI style approach. It is occasionally done on purpose when marketing strategy dictates that there should be no visual connection between brand image and product, and that an application or website should not be closely identified with the brand as a whole. However, if this type of divergence is not part of a well-planned strategy but rather a gap in the overall design and marketing process, it can have a significant negative impact on promotion and conversion rates.
Practical Reading
How to become a graphic designer?
------------------------------------------------------------------------------------------------
How to make a Corporate Identity through Design?
----------------------------------------------------------------------------------------------
Typical Image Types for Web Content
----------------------------------------------------------------------------------------------
Creating a Logo for a Design Firm
----------------------------------------------------------------------------------------------
The Essential Components of a Web Page
----------------------------------------------------------------------------------------------
Winter Marketing Campaign for Graphic Design
----------------------------------------------------------------------------------------------
Comments