Artistic graphic design project for a modern soap brand identity and packaging, adaptable to diverse marketing objectives, and inspired by never-ending travel enthusiasm.
A new way of seeing things," and countless of discerning travellers around the world would undoubtedly agree. Our latest case study highlights a business that has been inspired by the never-ending brilliance of the travel spirit. Welcome to check out our new artistic graphic design project for a modern soap brand identification and marketing.
The design process for the soap brand identification and packaging project involved the following creative tasks:
- Logo design and brand colour palette
- A constant collection of drawings and visual elements
- package design for various soap fragrances and package types.
- Design for marketing images and branded products
The brand's main goal is to transmit the experience of travelling throughout the world and immersing oneself in the ambiance and flavours of many nations. Our team worked on the overall approach to the brand's visual style concept as well as the expanded packaging design set, which included a variety of boxes, bags, wrapping, and marketing graphics.
The logo design features a clean line symbol based on the concept of a globe with the brand name etched within it. All sorts of branded packaging are based on original 2D images that depict numerous nations and convey the sensation of discovering new places and expanding horizons. The illustrator attempted to represent recognisable characteristics, shapes, locations, or natural features unique to a certain country. She also carefully considered colour combinations that would enhance the atmosphere of a space.
Here's a look at the metal boxes for the soap bars, which have a full-scale illustration on the lid and elegant typography that complements the logo design approach.
The paper wrapping for individual soap bars maintains the same design. However, because of the smaller size, it employs the illustration, which is more simple and focuses on fewer graphic aspects, with the text content in the clean and airy bottom section.
We also worked on the presentation of additional branded objects, such as the vivid branded tote bag, a discount card, and small graphics applied to the soap bars.
Practical Reading
How to become a graphic designer?
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How to make a Corporate Identity through Design?
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Creating a Logo for a Design Firm
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The Essential Components of a Web Page
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